Hallvarsson & Halvarsson Group Acquires Jung Relations

Halvarsson & Halvarsson Group acquires Jung Relations, one of Sweden’s strongest and most creative market communication firms. Jung’s three co-founders become partners in H&H Group. Jung’s specialty within popular culture and their award-winning creativity combined with the focus of the group’s other agencies provides a unique and unparalleled service offering for clients.

”Jung has distinguished itself through their insight into culture, society and trends, and their ability to connect brands to audiences through emotional attributes and in meaningful ways. We are creating a comprehensive combination of capabilities within market communication, PR and Corporate Communications. Our joint vision is a group that leads the rapid transformation within the industry and takes our customers’ communication to new levels. Jung will continue to compete in the common area between PR, digital and advertising, and will inspire the entire group with its creativity and innovation”, says Martin Petersson, CEO of Hallvarsson & Halvarsson Group.

Jung Relations was founded in 2003 and currently has a staff of 35 who work with strong consumer brands such as Volvo Cars, Svenska Spel, Absolut Vodka, P&G, Adidas and Sony Mobile. Jung received recognition as European Consumer Agency of the Year by Sabre Awards, and Holmes Report has repeatedly listed Jung as one of the world’s most creative PR firms. Jung is one of the most award-winning agencies in the Swedish Spinn PR Awards.

Claes Bodén, co-founder of Jung, says: ”We have been approached by several big network agencies, but it’s never clicked like it has with H&H Group. We specialize in different areas but share the same curiosity, entrepreneurship, and the conviction that trust is something earned. Jung will strengthen its position as a creative hybrid agency; at the same time we’ll be an important piece in the puzzle in an independent PR group. We will advance our position in PR-driven communication, combine our capabilities, expand our services and help our clients become more relevant and meaningful in their communication.”

Jimmy Rodhelind, CEO, Jung:

”We have the opportunity to build an even better Jung and develop our unique ability to elevate brands to the center of conversation. In the ongoing integration between earned and bought channels the group gives us further breadth, depth and resources for product development.”


For further information:

Martin Petersson, Group CEO, H&H Group
+46 709 711 291, martin.petersson@halvarsson.se

Claes Bodén, co-founder of Jung Relations
+46 704 971 511, claes.boden@jungrelations.com

Press release