As trust in politics and public institutions decreases, businesses are becoming important voices of transparency and democratic values. Those who speak openly, stand by their principles, and take social responsibility will not only strengthen their brand – they also build long‑term trust capital.
As trust in politics and public institutions decreases, businesses are becoming important voices of transparency and democratic values. Those who speak openly, stand by their principles, and take social responsibility will not only strengthen their brand – they also build long‑term trust capital.
We live in a time when trust in the institutions we once took for granted is fading. International agreements are fracturing, and misinformation spreads rapidly across borders. At the same time, the media landscape changes faster than ever, shaped by filter bubbles and algorithms that influence the realities people encounter. As traditional actors lose legitimacy, businesses are becoming important voices in public discourse.
For decades, companies have grown and thrived in environments defined by openness, rule of law, and free trade. It is in democracies that innovation has been established, where ideas have been exchanged, and markets developed without fear of arbitrary interference. It’s worth remembering that it is precisely these values and principles that have enabled many businesses to succeed.
Taking a position can feel risky, especially since the long-term rewards are difficult to predict. Yet in a democracy, free and investigative media play an essential role. Strong ideas and responsible businesses have always withstood – and will always withstand – media scrutiny. Intelligent companies view critical media and public questioning as “tough love” – a chance to learn and grow.
Building trust means being honest and transparent in your communication: saying what you intend to do, doing what you say, and explaining any deviations along the way. Companies that clearly articulate their principles, state where they stand, and show a willingness to progress are not only fulfilling their social responsibility – they are laying the foundation for long-term trust.
There are only upsides. At the very least, trust creates the freedom to act and serves as support when public debate intensifies. At the very best, trust leads to continued growth and prosperity.