Globalisation and hyper competition. Digitisation breaking down old business models and enabling new ones. A new, fragmented media landscape. Increasingly demanding stakeholders who have a world of information just a click away. Trust capital takes a long time to build up but can crumble in the blink of an eye. This is what reality looks like for our customers.
The requirements for companies’ interactions with the surrounding world are growing at a rapid pace. In this uncertain environment, corporate management must be able to act strategically, identifying interests in common with their stakeholders and winning over people’s minds and hearts. Communication plays a key role in this, not only when it comes to implementing strategies but even when they are being formulated. Conversely, communication is never for communication’s sake but in order to achieve strategic and operational goals.