Short week in Visby places high demands on planning

Almedalen 2023 is all about efficiency and thorough preparation. Getting the job done takes significantly less time, and prioritization is key!

Johanna Elgenius

Senior Director

+46 73 367 66 51

Mail
Sofia Arkelsten

Senior Director, Practice Lead Public Affairs / Corporate Communications

+46 70 358 44 43

Mail

Almedalen 2023 is all about efficiency and thorough preparation. Getting the job done takes significantly less time, and prioritization is key!

The politicians’ week in Visby is a unique opportunity for meetings and communication in a political context in more informal settings. Almedalen remains the most important common meeting place for politics, society, and business. Given the heightened security situation, it is even more crucial to maintain an open and accessible democratic conversation.

Last year’s biggest talking point was how enjoyable it was to meet. The second most significant topic was the new structure for the week, with it being only five days, packed with more politics in less time. Sustainability came in third place, despite the fact that the vast majority of seminars and meetings addressed sustainability in some way.

This year, the concept has once again evolved, with the week being moved forward and shortened to four days, with two party leaders speaking each day, and the parties having half a day each in the park.

This places high demands on planning for everyone on-site. Public Affairs work during the politicians’ week is not a standalone activity; it’s an integral part of the overall strategic communication that contributes to business goals. At H&H, we work with a plan before, during, and after the days in Visby to achieve the best results and provide the most value. We assist our customers with advice and implementation, whether it’s for the entire event or specific aspects. In essence, it’s about introducing policy proposals and positioning well in advance. This enables the execution of a well-prepared, strategically planned, and time-efficient session in Visby, followed by insight-driven strategic communication and post-event follow-up work.

Ultimately, the most crucial factor is that the issues align with political priorities and contribute to solving societal problems. Public interest should take precedence over special interests, regardless of the limited time available for communication.

More reading